Problem 1 – Design, Brand, UX/UI
Did the community build a basic site that has good speed? Yes.
Does it have a clear brand image that is consistent around all channels? No.
Does it have professional design with clear/easy to ready font pairings, attractive color pallets, innovative and easy to use UX/UI? No.
Is there constant collateral creation that follows brand guidelines? No.
How do we fix all this? Hire a full time Creative Director. Doesn’t need to be from crypto but having experience or an understanding would be great. Tons of these out there. We can’t keep outsourcing brand image, site creation, etc. to part-time hobbyists and expect professional, multibillion dollar results. Crowdsourcing this is not efficient. Hire a single professional who is great at what they do and let them execute on their vision and experience.
Action Item: Create a listing for a Creative Director. Post it on all traditional job boards, share within crypto network, cross-post on Twitter. Interview & hire.
Problem 2 – Growth (Retail interest, Corporate interest, Developer interest)
Tor even says so himself; SN is the most underrated and undervalued project in the space. Why is this? Because to date we have relied on Secret Agents to grow interest around the project. We’re relying on tweets and infographics made in Microsoft Paint to drive adoption. This isn’t going to work. Secret Agents are great and a large community in necessary, but again we shouldn’t be relying on part-time hobbyists to form our marketing strategy. We need true professionals who know what they are doing to work quickly and efficiently to spread the word and grow SN interest in multiple areas. Secret Agents are perfect for small side projects, helping when more hands are needed, and for amplifying messages.
How do we fix this? Hire a Director of Marketing. Doesn’t need to be from crypto. This person will be responsible for structuring the strategies and actionable items for reaching critical mass. There is a ton of work that needs to be done here. This work could be boiled down into two categories: long-term growth & short-term growth.
Action Item: Create a listing for a Director of Marketing. Post it on all traditional job boards, share within crypto network, cross-post on Twitter. Interview & hire.
So much work needs to be done to position SN as a leader in privacy, DeFi, NFTs, etc. We have no SEO strategy and the longer we wait, the harder it will be. Current issues:
Awful keyword rankings. Only ranking for 13 words which are all basic misspellings of “secret”.
Definitely not what we want. Page authority and domain authority both are way below average because like I’ve said so many times, we don’t have professionals working on this! Here’s a comparison between SN and Uniswap / Terra:
See the difference? And I don’t even think Uniswap or Terra are heavily focused on SEO at the moment. We could get a big jumpstart here.
A quick analysis shows we have over 1.4k issue on the site that need to be addressed.
And much more…
Content is NOT being created in a fast, professional, and strategic manner. We simply have blog posts written (which are great) but they don’t focus on any keywords or any ranking factors. They aren’t looking at search terms that relate to SN and how we can attract eyeballs. Example:
NFTs are hot right? They’re huge and have tons of search results. In fact, there are thousands of people searching for NFT terms or derivatives each month.
Guess how may users SN captured from this? I mean you’d think it would be huge right? Because SN directly relates and brings a ton of advantages to basic NFTs. They open so many use cases. We got 0. There’s hardly any content on the site that relates to NFTs let alone content or pages that were strategically created to rank for high volume search terms.
Short-term: Social Media Management + Amplification
Action Item: Create a listing for a Marketing Specialist. Post it on all traditional job boards, share within crypto network, cross-post on Twitter. Interview & hire.
This position would work with the Director of Marketing and the Creative Director to help drive results. They would be the one primarily doing the day-to-day actions such as managing social media platforms, creating engagement and amplifying releases. They would run the plans that are created by the Director of Marketing. They’d be the one updating titles, metas, looking for new ranking opportunities, etc. Basically the workhorse that may not have the experience and skills of the Director of Marketing. They’d also communicate with Secret Agents to amplify and grow the network.
I could go on all day with “actionable” suggestions and develop plans and strategies on how to solve these, but frankly I don’t have the time. The main take away: hire three people who are great at what they do and let them run. We need people that know what they’re doing and have the knowledge and background to get it done. We can’t have a bunch of part-time people who dabble in things run what we hope to be a billion dollar ecosystem. Supposedly we have the money. Hire the right people to grow this thing.