Take a moment to think about how you consume the majority of online content every day. Sure, you may read in depth blog posts and watch 30-min videos when you have an interest in something. But in order to spark that initial interest, you first need to be exposed to that topic, often in bite-sized units with enough frequency.
This is why having short animated informative videos is key to reaching a wider audience.
They can quickly deliver a message about an important use case or share special updates from our network, like our SecretSwap launch or the recent Secret Heroes release. They’re easy to consume and easy to share. And they can be an important asset in spreading Secret Network’s benefits to the masses that are getting into crypto lately.
Here’s 2 videos in the same format that I made for HappyCoin, another crypto project that wanted to share this week’s updates within their own community:
insta / twitter / reddit: @itsvitoracacio
linked in: in/vitoracacio
I’m a marketer with over 5 years of experience managing online projects and teams. I’ve worked on international projects ranging from website & forum development to book production & launch to clothes designers & solar power companies advertising campaigns. I joined the Secret Network Community in the beginning of the year and this is the project where I have the largest portion of my investments. I’d be thrilled to be a part of its growth.
This SNAC is directly related to education and awareness, two key aspects of boosting adoption of the Secret Network within the larger crypto community.
Main KPI: number of videos released per month; based on the agreed upon number (see below).
Secondary KPI: social media stats: gathered from the team in charge of our social media accounts.
The focus of this proposal is to produce the videos, not distribute them. So the goal is to make them available to the whole Secret Network Community to use it however we want.
With that, these informative videos will arm our social media account managers, our secret agents, the ambassadors around the world and all our other distribution channels to promote the project and achieve each of these groups’ goals.
Besides the obvious use to promote our project, some of the not so obvious applications of having current short animated informative videos would be to:
- Condense Medium articles, Tweets, Blog posts and any other content already produced by our education committee in and easily digestible way;
- Get the attention of an important event at which one of our members might want to be featured as a speaker;
- Quickly brief social media influencers and content creators on what they can focus on while creating content about the Secret Network.
In order to make sure we’re using our resources in the best way possible, we will collaborate with our committee members and our social media account managers to choose topics that will be relevant for them.
The larger community will also be able to suggest topics and give qualitative feedback to help improve future videos.
The average length of the videos is 45 seconds. They may vary between 30-60 seconds, which is usually determined by the topic of the video.
The initial project timeline will be 6 months.
At the 2 month mark, the project may be reviewed by the approvers and may be suspended in case they are unsatisfied with its performance.
The initial 6 month period may be extended by another 6 months at a time depending on the community feedback, approvers allowance and additional budget availability.
- Project management: $50
- Script writing: $125
- Copyrighted graphics & music licenses: $100
- Video animation: $225
The number of videos and frequency of the video production can be done in one of the two ways below
OPTION 1: budget per month: $4000
- 8 videos per month, which is roughly 2 videos per week
OPTION 2: budget per month: $2000
- 4 videos per month, which is roughly 1 video per week
- If we go with Option 1: $500 per video x 8 videos per month x 6 months = $24,000
- If we go with Option 2: $500 per video x 4 videos per month x 6 months = $12,000
At the beginning of each month, we would need that month’s full budget to produce the amount of videos determined by the chosen option.