Does Secret Network need celebrity exposure? Not necessarily.
Would celebrity exposure to Secret Network lead to an increase in awareness and brand recognition? Perhaps.
Is this something worth trying? Absolutely.
Drake isn’t just a mega-celebrity; he’s also a prolific venture capitalist. Drake’s investment portfolio includes personal finance companies such as Wealthsimple, as well as E-Sports companies such as 100 Thieves and Player’s Lounge.
Plan of Action:
- Print 500 QR stickers that direct the scanner (Drake and associates) to the Secret Network website (scrt.network).
- Place 100 stickers daily (for 5 consecutive days) in and around Drake’s neighbourhood, the Bridle Path in Toronto (if circumstances allow, stickers will be placed directly on Drake’s fence-stickers will be easy to peel off in order to not vandalize Drake’s property and have this plan backfire).
- The only KPI for this initiative will be the number of unique scans these QR stickers receive (community will receive a report after day 5).
Worst case scenario, this initiative will lead to a small increase in website traffic. Even if Drake does not take the bait, the Bridle Path houses some of the wealthiest individuals in Canada (including Robert Herjavec from Shark Tank).
One-time payment of 200 scrt to pay for high quality stickers.