I think one of the best potential actionable steps Secret Foundation could take to spread awareness about Secret is making an awesome 1-2 minute animated video that enlightens the viewer in a way that he/she says: “WOW, I’m glad I found this video and watched it – I need to invest in this unique piece of blockchain technology. NOW! Why haven’t I found this yet???”.
How do we do this? By communicating all the information on why Secret is so valuable AND by simultaneously illustrating that same information in a simplistic, elegant and beautiful manner. The video needs to be both practical (how does Secret work and what have we built so far) and visionary (what will Secret achieve). I’m talking Apple commercial quality (and it doesn’t have to be expensive). If we do this right, Steve Jobs might just rise from the grave. And every viewer in average might just have a FOMO-induced moment where the video is shared with 2 or more friends. End result? We go to the moon. Let me explain.
My first introduction to Secret about two months ago, after seeing it shilled by Coin Bureau, was the main website. The clean, dark design and the mysterious cartoonish illustrations lured me into digging deeper. I watched the video on the front page (think that was it), and kind of grasped the totality of the concept, but not really. Some key element of understanding was missing from my brain – not sure what. However, I decided to dig deeper (did hours on hours of research) and after a few days >50% of my crypto portfolio was SCRT. Then I watched it threefold a few weeks later. One thing I notice about this community is that everyone that “understands the Secret” becomes an evangelical HODLer, myself included. Why? Because we understand the importance and significance of the technology and the vision. The problem, I think, is getting to that understanding.
Unfortunately, it wasn’t the video on the website that drew me in. I’m not criticizing it (or maybe I am?), but it’s just another half-explanatory video in my opinion. There are too many visual elements not directly correlated with the information being conveyed, and I think the information itself is really good from a visionary perspective but not so practical. Also, a lot has happened since that video was made, and I think we should really exploit the opportunity to brag about Secret DeFi, NFTs and BRIDGES! And illustrate it! Relevant illustrations with metaphors and analogies are so important.
From the top of my mind, I imagine the following sequences in such a video could be something like (these are just initial thoughts and together we can refine it into something really cool):
1) Make the viewer understand the technology / Secrets positioning in crypto-space
Information: Very practical. Explain it’s an L1 smart-contract platform utilizing Cosmos SDK/Tendermint, and how it relates to Cosmos (ATOM). Explain how smart contracts can be private/encrypted (sSCRT), but there is an outer transparent layer (SCRT).
Illustration: We see a physical marketplace (because that’s what a smart contract platform really is – smart contracts are just digital handshakes between buyers and sellers) being built from data-code, where there is a dark zone in the middle where anyone can trade secretly – but you can see who trades there when they walk in and out. People in the dark zone (you cannot see who) are secretly trading sSCRT with other tokens, and people leaving the marketplace is exchanging their SCRT for cold hard Bitcoin – openly and transparent.
2) Share the vision.
Information: Much of what is in the video on the front page of scrt.network. First we explain the problem with centralized applications, how they are vulnerable and how the corporations running them can become poised with their own political agendas. Then we explain that blockchain promises to solve this, but EVERYTHING is transparent. Last, we explain how Secret solves this problem. Decentralized, and privacy by default. This allows for an ocean of financial applications, and apps like a decentralized uber.
Illustration: We zoom out from the marketplace and see we are in a city. Signals are being emitted from a dark evil skyscraper (centralized source) to different cell phones, and there are just massive amounts of user data leaking out from the skyscraper. Then we show nodes popping up all over the city, allowing two users to do a decentralized blockchain transaction through their mobile phones. But the evil skyscraper is spying on them both, saving their data in a database, selling it to another evil skyscraper. THEN, a new set of nodes appear, a portion of them located in the part of town where the Secret marketplace is (the one shown in the beginning of the video), and the same users being spied on doing another transaction – PRIVATELY. This transaction is in the form of an Uber-ish ride.
3) Create FOMO. Show what has been built so far, what is being built, and what it will lead to
Information: Now we go practical again. Explain the Ethereum bridge and how it allows for secretly trading Ethereum tokens. Then explain the other bridges (BSC, DOT, Monero, even Bitcoin). After that, we explain how DeFi applications are being built (and mention our dear SEFI), and Secret NFTs. We need to make the viewer think “WOW”
Illustration: The city fades away and we just see the marketplace again. A sophisticated and elegant modern bridge appears, that leads to a huge city where we see known Ethereum logos (logos of the ETH coins that are bridged, e.g. Uniswap). Blocks (not cars) are driving at high speed back and forth across the bridge. Then we show another bridge (BSC), and a third bridge (Polkadot), and a fourth (Monero) and a fifth (Bitcoin) bridge. They all have blocks driving back and forth. In the middle of it all is “Secret City”, we see it steadily growing in the video with skyscrapers around the central marketplace as each bridge is added. In relation to the DeFi explanation, a financial district is added with high tech skyscrapers. In relation to the NFT explanation, an art gallery district and a amusement park is added.
Why should we do this? We can afford it (way cheaper than many other initiatives), and they say a picture is worth a thousand words. If we can make an excellent video, the outcome could really be something.
I’m willing to lead the project, host two workshops with some of you guys (to make sure we convey the exact right information in our video) and draw sketches on paper (I have experience with modelling and explanatory drawings for business purposes) for the sequences in the video. Then, we find someone to make the video as I’m not a video creator myself. It needs to be someone who can create 3D, modern-looking cool videos. I will know the right creator when I see his work. Not sure what something like that will cost. $10K? 20K? 30K? Anyways, my gut feeling says it will be worth it.
When the video is done, we promote the hell out of it. Put it on the website. Have Secret agents spread it all over. I’m happy to contribute to a distribution plan. I feel confident we can have the video ready in a month.